Who ruled the airwaves this first half of the year with their bunch of endorsements?
Nihon Monitor recently released results from their research and analysis of CM advertising situation from January to June 2015. The results are based on the following survey outline:
- No. of companies that appointed each men and has appeared in TV CMs.
- Study period made from January 1 to June 30, 2015
- Target stations : NTV / TV Asahi / TBS / TV Tokyo / Fuji TV (Tokyo district terrestrial on-air content)
- Note: CD / DVD / game (including social), music distribution and movie CM program advertising are not included.
Here are the results:
CM Appointment Ranking (Male category / First half of 2015)
| Number of companies | Talent | Company name |
|---|---|---|
| 10 companies | Aiba Masaki (Arashi) | IkedaMohan-do / Gung Ho Online Entertainment / Kirin Beer / Kirin Beverage /Sumitomo Life Insurance / Nissan / Japan Airlines / Hitachi / taste sugar / Mister Donut |
| Sakurai Sho (Arashi) | Ajinomoto / American Family insurance / Kao / Gung Ho Online Entertainment / Kirin Beer / Nissan / Japan Airlines / Hitachi / Morinaga / Morinaga Milk Industry Co., Ltd. | |
| Matsuoka Shuzo | KDDI / P & G / Bicycle Association / raw sum Corporation / Sorimachi / Nissin Food / pips / Fujiyakuhin / Marudai Food Co., Ltd. / Meiji Yasuda Life Insurance | |
| 9 companies | Ohno Satoshi (Arashi) | Gung Ho Online Entertainment / Kirin Beer / Kirin Beverage / Nissan / Japan Airlines / Hitachi /Hisamitsu /Morinaga / Lawson |
| Nishijima Hidetoshi | Gunze / Suntory spirits / Suzuki / Takeda / independent administrative agency Japan sports promotion center / Nissin Food / Panasonic / PanaHome / Lion | |
| Ninomiya Kazunari (Arashi) | Ezaki Glico / Gung Ho Online Entertainment / Kirin Beer / JCB / Nissan / Nisshin OilliO Group / Japan Airlines / Hitachi / Hisamitsu | |
| 8 companies | Okada Junichi (V6) | Ajinomoto General Foods /Otsuka / King / Sapporo Beer / Nippon Life Insurance /JMA Management Center / Meiji / Lion
 (c)deeal |
| Matsuzaka Tori | AOKI Holdings / NTT DoCoMo / Kirin Beverage / Square Enix / Daiwa House Industry / House Foods / Mitsubishi UFJ NICOS / Lotte | |
| Matsumoto Jun(Arashi) | Gung Ho Online Entertainment / Kirin Beer / Kose Cosmetics port / Daio Paper / Nissan / Japan Airlines / Hitachi / Meiji | |
| Mukai Osamu | Asahi Beer / Ajinomoto / Kao / Zenrosai / first Sankyo Healthcare / housemates Partners / Bourbon / Snow Brand Megumiruku | |
| 7 companies | Abe Hiroshi | Itoham / Johnson & Johnson / Sekisui Chemical / Toyota / Japan Airlines / Coca-Cola / Tokyo-Mitsubishi UFJ Bank |
| Nishikori Kei | Asahi Beer / Eau~ivu / Jaguar Land Rover Japan / Jacks / Nissin Food / Hisamitsu / UNIQLO | |
| Honda Keisuke | P & G / Asahi Food & Healthcare / Olympus / Konami / Fusion Communications / Benesse Corporation / Mercedes-Benz Japan | |
| 6 companies | Ayano Go | NTT DoCoMo / Asahi Food & Healthcare / intelligence / Suntory spirits / Daihatsu / Tokyo Gas |
| Ishikawa Ryo | Arc Quest / Asahi Beer / Esprit line / national credit union association / first Sankyo Healthcare / Mynavi | |
| Oguri Shun | Ajinomoto / Ezaki Glico / Suntory Food International / Taisho / Nikon / Honda Motor Co., Ltd. | |
| Katori Shingo (SMAP) | RIZAP / Asahi Beer / Softbank Mobile / Hisamitsu / Meiji /USJ
 (c)soyrwoo |
|
| Saito Takumi | GLS JAPAN / Asahi Soft Drinks / Eichimu / Tokyo City Horse Racing / Nissin Food / Sumitomo Mitsui Card | |
| Shofukutei Tsurube | ITO EN / Toyota / Japan Racing Association / Fujifilm / Yamaki / Japan Post Bank | |
| Tosaaka Hiroomi (Sandaime J Soul Brothers) | 7gogo / Aoyama Trading / Acecook / Samantha Thavasa Japan Limited / All Nippon Airways / Rohto | |
| Nakai Masahiro (SMAP) | Able / Softbank Mobile / Nissin Food / Coca-Cola / Human Trust / USJ | |
| Matsushige Yutaka | Sansan / Ajinomoto / Kobayashi Pharmaceutical / Sapporo Beer / independent administrative agency Japan sports promotion center / You Can | |
| Murakami Shingo (Kanjani ∞) | Intelligence /Otsuka Pharmaceutical /Guthy-Renker Japan / King /Sompo JapanNipponkoa Insurance Inc. /Morinaga
 (c)jpcmhd |
Arashi is still on top when it comes to endorsements, I guess that Japanese viewers aren’t tired of seeing them yet in every commercial. Some Johnny’s who used to be in the ranking are not included for the first half like Kimura Takuya, Kamenashi Kazuya, and Kokubun Taichi.
via Nihon Monitor
Filed under: awards | ranking, CM | endorsements Tagged: aiba masaki, CM, Katori Shingo, matsumoto jun, Murakami Shingo, Nakai Masahiro, Nihon Monitor, Ninomiya Kazunari, ohno satoshi, Okada Junichi, Sakurai Sho
